The argument that Coates made was about white supremacy, racism, colorism, and financial endeavors. The ghetto that the gentiles made for African Americans was not supposed to provide comfort or safety. It was a way for white supremacy to hold everything to a higher standard to keep control. If you are in control over everything you can then make your own rules and laws even when it does not make sense. Since they had power they would often abuse their power by changing the prices, making it harder for those of color to reach the point they're at. He used ethos to show how hard every African American tried to provide for their family and what often backtracked but the government. He also uses is credibility from his job and the article. His response was very calm and informative and had varies receipts.