Chicago State University
- Trainer: Jahaan Abdullah
- Trainer: Shirlyn Garrett-Wilson
- Trainer: Dena High-Rogers
- Trainer: Lawanda Love
- Trainer: Karen McCurtis-Witherspoon
- Trainer: Alesia Richardson
- Trainer: Shoshanah Yehudah
This course provides an introduction to one of the fastest growing sectors of the advertising industry – programmatic media buying. Topics include the technology used by buyers and sellers, the data available for audience targeting, and the types of inventory available in the programmatic marketplace. In addition, the course provides a detailed understanding of the processes required to bring a programmatic advertising campaign to life, from the initial media brief to campaign setup to data analysis and optimization.
- Trainer: Danial Rushton
- Trainer: Nyisha Redd
- Trainer: Kelli Simmons
- Trainer: Catherine Smith
- Trainer: Trichia Willis